Runwell Start a project

Rally Boxing

A drop built for launch night

Rally Boxing homepage: a boxer in a “No Finish Line” shirt in a gym, over the Legacy Collection

A headless Shopify store for a Malaysian boxing brand: a launch gate with a countdown and early access, a fast storefront for the Legacy Collection, and FPX checkout ready the second the doors opened.

Client
Rally Boxing
Industry
Boxing equipment & sportswear
Location
Malaysia
Year
2026
Services
E-commerce, Websites, Backend & APIs
Status
Live
Shop page with the Legacy training tank and black and white sparring gloves
The shop: apparel and gloves, priced in ringgit.

Where it started.

Rally Boxing was launching its first collection, the Legacy Collection, as a live drop with a fixed date and time. The brand needed a store that matched its monochrome, film-led identity, stayed closed until the moment of launch while still collecting early-access sign-ups, and took real Malaysian payments as soon as it opened.

Legacy Collection visuals archive of black-and-white gym photography
The visuals archive, filled from Shopify admin.
About page: two boxers training under “What we build today becomes the legacy we leave tomorrow.”
About: the brand’s story, told in its own voice.

How we approached it.

We built a headless storefront with Remix on Shopify’s Storefront API, hosted on Shopify Oxygen, so the brand keeps Shopify for products, stock and checkout while the front end looks exactly like the brand. A launch gate held every page behind a countdown and an early-access code, and Klaviyo collected sign-ups for a 30-minute early window. Campaign imagery is managed from Shopify admin, so the team changes photos without a developer.

Where it stands.

The Legacy Collection launched on 26 July 2026 after a successful live FPX order. Stock and fulfilment run through Shopify and EasyParcel, and the store is live at rallyboxing.com.

The system behind it.

Rally Boxing, taken apart: from the screen people use to the work that keeps it running.

  1. Interface

    What customers see

    • No Finish Line
    • Legacy Collection
    • Countdown gate

  2. Storefront

    Remix on Oxygen

    • /
    • /shop
    • /products/:handle
    • /cart
    • /password
    • /visuals

  3. Admin

    Run by the brand

    • Products & stock
    • Campaign images
    • EasyParcel fulfilment

  4. Commerce

    Shopify, headless

    • Storefront API
    • Customer Account API
    • Image slots
    • Klaviyo lists

  5. Operations

    Ready for launch night

    • Oxygen deploys
    • Launch env checks
    • Rate limiting
    • Security checklist

What we built.

  • Launch gate

    A countdown that opens the store at zero, an early-access code and email sign-up. Search engines only see what should be public before launch.

  • Storefront

    Shop and category filters, product pages with gallery, variants and size guide, and a search modal in the header.

  • Cart & checkout

    A cart drawer that hands off to Shopify checkout with FPX, card and wallet payments. A real FPX order was run end to end before launch.

  • Visuals archive

    The Legacy Collection campaign in twelve image slots the team fills straight from Shopify admin.

  • Sign-ups that hold up

    Klaviyo double opt-in behind Cloudflare Turnstile, a honeypot and rate limiting. The contact form sends straight from the site.

  • Measurement & SEO

    Shopify’s own analytics working on a headless store, consent-aware Meta events, and canonical, Open Graph and product data on every page.

Under the hood.

Frontend
Remix 2, React 18, TypeScript, Vite
Commerce
Shopify Storefront API, Shopify checkout, Billplz (FPX), EasyParcel
Email & forms
Klaviyo, Resend, Cloudflare Turnstile
Infrastructure
Shopify Oxygen, Customer Account API
Measurement
Shopify analytics, Meta Pixel (consent-aware)
  • 30 minute early-access window before the public drop
  • 12 campaign images the team swaps from Shopify admin
  • 4 collections served headless from the Storefront API

Next Sweet Sprinkles

A bakery that owns its orders again